Corporate Social Responsibility or just a Marketing Tool?!


In today’s society it seems that one of the ugliest and most despicable things one can be called by one’s opponents is a “capitalist”. Probably since Karl Marx’s “The Capital” capitalism and “the capitalist” have been having slightly negative overtones. This discredit surely arose because capitalism is widely associated with a ruthless greed for money and wealth without regard of losses.

Therefore, today many companies have incorporated and are led after a certain code of ethics that shall define a company’s social agenda and moral believes. This code of ethics is also known as Corporate Social Responsibility (CSR) and besides social aspects often also includes matters of environmental sustainability.

Certainly, many companies – huge multi-national corporations as well as SMEs – are truly dedicated to social equality, human rights and environment-friendly business processes. And often also see the necessity to “give something back to the society” in turn for the profits they…

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One Response to Corporate Social Responsibility or just a Marketing Tool?!

  1. natestnwsk says:

    Hi Jennifer,
    thank you for reblogging my short article!
    I’m glad I found an exciting subject that interests people.

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